The Puffy Companion Story
A product that carries a feelinginside it
Puffy Companion is not a toy. And it is certainly not just an object.
Each companion is designed around a specific emotion — calm, courage, joy, hope. You choose the feeling you need, and it becomes your companion for life.
Born stitch by stitch in Istanbul, by highly skilled women who design and create each piece as their own art. Every stitch is a decision. Every companion is an opportunity for a woman to continue her craft.
When a retailer stocks Puffy Companion, they don't sell a doll. They offer their customers a story, a symbol, and a connection — and that is exactly what makes these companions the talk of every craft fair, boutique floor, and gift table they touch.
01
The story sells itself — zero staff training needed.
Each character comes with its own emotion narrative card. Buyers pick it up,
read the card,
and sell themselves. Boutique buyers consistently report needing minimal floor staff support — the product explains itself beautifully.
02
High sell-through. High reorder rate. Low risk.
Emotion-based gifting is one of the fastest-growing segments in specialty retail. Products that answer "which feeling does she need?" are outperforming generic gifts category-wide. Puffy Companion is the only range built around exactly that question.
03
Istanbul provenance — a story buyers in London crave.
Istanbul has been a city of craftsmanship for 2,
500 years. Buyers in London,
New York,
and Paris are hungry for authentic,
origin-rich products they can tell a story about. Puffy Companion gives them that story — and it's entirely true.
