Wholesale Terms &
Partnership Guide

Puffy Companion is built on a belief that genuine craft deserves genuine retail. We do not sell through mass channels. We do not race to the bottom on price. We make each companion by hand, in Istanbul, one stitch at a time — and we look for retail partners who understand that what sits on their shelf is not just a product, but a statement about what their store stands for.

This is not a volume game. Our wholesale programme is intentionally selective and intentionally limited. Every partner who carries Puffy Companion has been considered individually, because we want each stockist to succeed — not just with their first order, but for every season that follows.

These terms are the foundation of that relationship. They are clear, they are fair, and they are designed to make you confident that stocking Puffy Companion is a decision you will not regret. If anything here seems unclear, we would rather explain it in a conversation than have you sign something you do not fully understand.

Puffy Companion companions find their best home in retail environments where the story of a product can be told — where a shop assistant can hold one up, explain the emotion it carries, and watch a customer's face change. We partner with a wide range of retailers, provided they share a commitment to considered, curated retail.

We actively welcome the following types of retail partners:

• Independent boutiques and gift shops— any size, any city, provided the product is a good fit for your customer.
• Craft fair and market exhibitors— traders with regular pitch presence at established markets, fairs, or pop-ups.
• Department stores and concept stores— buyers from curated floor sections who can commit to appropriate display and sell-through.
• Museum shops, gallery shops, and cultural institutions— venues with high footfall and discerning gift-buying audiences.
• Hospital and wellness gift shops— where the emotional dimension of our companions is especially meaningful.
• Baby, children's, and nursery specialists — for the gift and newborn categories (decorative use positioning recommended for under-3 display).
• Approved online retailers— independent online shops with an established brand presence and an explicit agreement not to sell via Amazon or other mass marketplaces.

We do not partner with retailers whose primary channel is Amazon, eBay, Walmart, or any equivalent mass marketplace. We do not partner with retailers who primarily compete on price rather than curation. These are not judgements — they are a necessary condition for protecting the exclusivity that every other partner has been promised.

Becoming a Puffy Companion retail partner follows a straightforward process. We aim to move from first contact to confirmed first order in under two weeks — faster if your order window aligns with current production capacity.

Our wholesale pricing is structured to give you a healthy retail margin across all character tiers, with room to run occasional promotional activity while remaining above your cost price. The standard keystone markup (your retail price being approximately 2.2–2.5× your wholesale cost) is built into our recommended retail prices.

Full pricing is provided in the wholesale lookbook. The table below shows indicative tier structure. All prices are in GBP (UK/EU partners) and USD (US/international partners). Other currencies available on request.

We have designed our minimums to be genuinely accessible — especially for independent boutiques and first-time wholesale buyers. Our goal is for you to test the range at a scale that feels comfortable, sell through confidently, and then grow your order with conviction.

We recognise that handmade wholesale and fast-fashion wholesale are fundamentally different buying experiences. You do not need to overcommit. Our average returning partner reorders every 4–6 weeks because demand genuinely supports it — not because we require it.

Our payment structure is straightforward and designed to be fair to both parties. Because each order is handmade to specification, the deposit confirms your production slot and covers materials. The balance ensures the order is complete before it leaves our studio.

Accepted payment methods: Bank transfer (SWIFT/SEPA), Wise (TransferWise), and PayPal (for orders under £500 / $600). All bank details are provided on your order confirmation document. We do not charge processing fees on any payment method.

Currency: We invoice in GBP for UK and EU partners, and in USD for US, Canadian, and Australian partners. Other currencies can be accommodated — please ask when placing your order.

The MAP (Minimum Advertised Price) policy is one of the most important protections we offer our retail partners. It exists to ensure that no stockist can undercut another — and that your investment in Puffy Companion always returns the margin you were promised.

Every retail partner agrees to advertise and sell all Puffy Companion products at or above the MAP. MAP is set at the suggested retail price published in our current wholesale catalogue. This applies across all channels: in-store, your own website, any third-party platform, and any advertised promotion.

• MAP is non-negotiable and applies to all retail partners equally, regardless of order volume or relationship length.
• Temporary "sale" pricing is permitted only during universally recognised retail events (e.g. Black Friday, Boxing Day sales) and must not drop below 80% of MAP for more than 5 consecutive days.
• Private customer discounts offered in-store at point of sale (e.g. loyalty rewards, staff discount) are not subject to MAP, provided they are not advertised publicly.
• Violating the MAP policy will result in a formal warning followed by suspension of ordering rights if the violation is not corrected within 7 days.

We intentionally limit the number of retail partners per city and per region. This is not an operational constraint — it is a deliberate decision to protect the value of our product for every partner who carries it. If customers can walk five minutes to find the same companion elsewhere, it diminishes the reason to visit your shop specifically.

Territory protection works as follows:

• Soft territory (default for all partners): we commit to not actively approaching other retailers in your immediate area (typically defined as a 5-mile / 8km radius for city shops, or a county-level radius for rural or market town partners) without first informing you.
• Exclusive territory (available on application): a formal exclusivity agreement for a defined geographic area. Exclusive territory partners commit to a higher seasonal minimum and a multi-season partnership. Available in most markets — contact us to discuss your area.
• Territory protection does not prevent customers in your area from purchasing through an approved online retailer. It applies to physical stockists only.
• Territory is reviewed annually and tied to continued ordering activity. Partners who have not placed an order in the preceding 6 months may have their territory protection suspended.

Puffy Companion is — and will remain — never listed on Amazon, eBay, Walmart Marketplace, Etsy by third parties, or any equivalent mass-market platform. This applies to us as the manufacturer and to all retail partners. This policy is absolute and non-negotiable.

The reason is simple: our companions command a premium price because they feel exclusive. The moment they appear on Amazon, that perception is irreparably damaged — and every retail partner who invested in carrying us is harmed. This is a protection for you, not a restriction on you.

What online selling is permitted:

• Selling through your own branded website or webshop, provided you adhere to MAP pricing and use our supplied photography and copy.
• Selling through Faire, if you are an active Faire retailer — however, you must not list below MAP and must ensure the listing reflects the brand accurately. Notify us when you list on Faire so we can support your page.
• Selling through approved curated platforms (e.g. Not on the High Street, Uncommon Goods, Wolf & Badger) — please request approval before listing on any third-party platform.

Any partner found selling through Amazon or equivalent mass platforms will have their wholesale account suspended immediately and without prior warning. Existing stock becomes non-returnable in this circumstance.

Every Puffy Companion is handcrafted by skilled artisans in Istanbul. Lead times reflect genuine handmade production — not warehoused stock sitting in a factory. This is what makes these companions extraordinary, and it is also why planning ahead rewards you.

We communicate proactively about any production delay of more than 3 business days. In the event of a significant delay (more than 10 days beyond the confirmed lead time), you have the right to cancel your order and receive a full deposit refund. In practice, delays of this nature are rare — our production team plans capacity conservatively and communicates early.

Each Puffy Companion companion is handcrafted individually. This means that no two companions are perfectly identical — and that is precisely what makes them meaningful. Minor natural variations in stitch tension, colour shade, and proportion are inherent to the handmade process and are not considered defects. They are, in fact, proof of authenticity.

We maintain rigorous quality standards across every companion we produce. Each piece goes through a three-stage quality review before dispatch: structural integrity (seams, filling, all limbs firmly attached), finish quality (no loose threads, clean yarn ends, correct emotion accessory placement), and character accuracy (face placement, proportion, and emotion card match).

What constitutes a handmade variation (accepted):

• Very slight differences in stitch density between individual companions of the same character.
• Minor shade variation in yarn colour between production batches (note: we source from consistent suppliers and batch variations are rare).
• Subtle differences in face positioning within an acceptable range.

What constitutes a defect (covered by our quality guarantee):

• Loose or detached limbs, eyes, or accessories at time of receipt.
• Seam failure or significant filling inconsistency.
• Significant colour or character mismatch from what was ordered.
• Any companion that would not pass a basic visual quality check at point of retail display.

We ship to retail partners worldwide. All orders are dispatched from Istanbul, Turkey using insured, tracked international courier services. We work with DHL, FedEx, and UPS depending on destination and order size — always prioritising reliability and traceability over cost.

Risk of loss transfers to the retail partner upon handover to the courier. We provide full tracking details and a dispatch confirmation email with photographs of your packed order. In the event of loss or damage in transit, we assist with the insurance claim and, where possible, prioritise replacement production.

Because each companion is handmade to order, we do not accept returns for change of mind or overstocking. We do, however, have a clear and fair policy for genuine defects and order errors — and we take pride in resolving these quickly and generously.

Inspection window: You have 7 business days from delivery to inspect your order and report any defects or discrepancies. Please photograph any affected items and email us at puffycompanion@gmail.com with your order number and photos.

• Defective companions: replaced free of charge in the next production run, or a credit note issued if replacement is preferred. Return of the defective item is not required in most cases.
• Order errors (wrong character, wrong quantity): corrected at no cost including shipping. We bear full responsibility for order fulfilment errors.
• Transit damage: reported with photographic evidence within 48 hours of delivery. We assist with the courier claim and prioritise replacement or credit.
• No returns for handmade variation: as described in Section 11, natural variation is an inherent feature of handmade products and does not constitute a returnable defect.

The Puffy Companion name, all character names and designs, all photography, all story card copy, and all associated brand materials are the intellectual property of Puffy Companion. Retail partners are granted a limited, non-exclusive licence to use these assets solely for the purpose of retailing our companions and promoting their sale.

You may:

• Use our supplied photography on your website, social media, email newsletters, and in-store displays.
• Reproduce our character names and story card text in your own product descriptions, provided the content is not modified.
• Tag us on social media and use our brand name in promotional copy (@puffycompanion).
• Display our brand materials, POS materials, and story cards in your retail environment.

You may not:

• Modify, recolour, crop, or otherwise alter our photography in ways that misrepresent the product.
• Create your own photography of our companions for commercial use without written permission.
• Use our brand name to imply an endorsement or partnership beyond your retail stockist relationship.
• Reproduce or replicate any companion design, pattern, or character concept in any form.

We believe that giving you the tools to sell confidently is part of our responsibility as a wholesale partner. We do not simply ship you a box of dolls and wish you luck. Every retail partner receives a suite of marketing assets and ongoing support as part of the partnership.

Included with every opening order:

• High-resolution product photography — clean background product shots and lifestyle images for every character, ready for website and social use.
• Physical emotion story cards — one branded story card per companion, included with each individual unit as a gift-ready narrative tool.
• Digital brand asset pack — logos, colour palette, brand copy templates, and Instagram caption suggestions for launch week.
• Wholesale sell sheet — a one-page summary of the collection for any buyer who walks into your shop and asks about the brand.
• Instagram feature — every new retail partner is featured on our Instagram and mentioned in our wholesale newsletter, driving awareness of your stockist status.

Ongoing throughout the partnership:

• Seasonal lookbooks and new character previews, shared before the general public.
• Social media content calendar suggestions aligned with our character drops.
• Response to any customer questions about the brand that you forward to us — we will always help you help your customers.
• Invitation to partner-only pre-order windows for limited seasonal editions.

Beyond the permanent core collection, Puffy Companion releases seasonal character drops that create urgency, freshness, and a reason for customers to return. These are intentionally limited — once the production run is sold, it is not repeated.

Seasonal collections are produced in strictly limited quantities. Retail partners who have placed a seasonal pre-order are guaranteed their allocation. Partners who order after the pre-order window are subject to availability and may not be able to access the full collection.

Our partners are not customers. They are collaborators. As your partnership with Puffy Companion grows, so does the value we offer in return. The following benefits scale with your ordering history and partnership length.

The wholesale partnership is ongoing and does not have a fixed end date. Either party may end the relationship at any time, provided in-progress orders are fulfilled and outstanding payments are settled.

• By the retail partner: written notice (email) at any time. Orders already in production will be completed and invoiced. Cancellation of a confirmed order after the deposit has been paid and production has commenced will result in forfeiture of the deposit.
• By Puffy Companion: we reserve the right to suspend or end a retail partnership in the event of MAP violation, online sales policy breach, non-payment, or conduct that we believe is harmful to the brand or to other retail partners. In non-urgent cases, we will provide 30 days notice and allow existing stock to be sold through.
• Inactivity: a partner who has not placed an order in 12 consecutive months will be considered inactive. Inactive partners lose soft territory protection. Reactivation is welcome — simply place a new order or contact us to reconnect.

These terms are governed by the laws of Turkey and the Republic of Turkey's commercial courts hold jurisdiction. In practice, we greatly prefer to resolve any disagreement by conversation — and we commit to approaching any dispute that way first. We have never needed to invoke legal remedies with a retail partner, and we do not expect to.